On the evening of September 8th, the ceremony of the 22nd ‘'Golden Summit Awards’ were grandly held in Taiwan. Ms. Luo Lih-Fen, the Chairman, was awarded with the ‘Top 10 Outstanding Entrepreneurial Role Model’. Water Lily Cream, the best-selling product of her SPA stores, and Black Diamond Cream, a product under the cutting-edge e-commerce brand - Easybio', were both awarded the ‘Top 10 Outstanding Products’.

In the 37th year of entrepreneurship, Ms. Luo Lih-Fen said, “Over 30 years of experience in the beauty industry is just the foundation. Beauty industry professionals need to keep up with the times. In the next stage of development, we will provide high-end, customized, and precise health management services, continuously researching and developing more quality products and services with the help of modern medicine and technology. We will lead the transformation of our franchisees, and open a new prospect for the beauty industry in the next 30 years.”

When it comes to her entrepreneurial story and her belief in ‘doing one thing well in a lifetime’, Ms. Luo Lih-Fen said, “Everything comes from a promise between a girl with a birthmark and beauty. I had a palm-sized birthmark on my right cheek since birth, which affected my interpersonal relationships, opportunities, and self-confidence. So as a person who loves beauty, I have always been determined to pursue a career in the beauty industry.” Ms. Luo Lih-Fen started business at the age of 19, and entered the Chinese market in 2000. She currently has 6 product brands, 4000 retail outlets, and has won multiple awards such as “Outstanding Female Entrepreneur”, “Influential Figure in the Chinese Beauty Industry”, “Innovative Outstanding Entrepreneur”, “Top Ten Outstanding Chinese Crown Awards”, “Outstanding Taiwan Business Innovative Management Award”, etc. In addition, despite busy work in the company, she still spares time to continue her studies. Currently, she is pursuing the executive master of business administration at the School of Management in Taipei Medical University. She combines learning with practice, setting a good example for others. She hopes to integrate medicine, technology, and beauty. And since the brand is named after her, products must meet her standards before their launch. Therefore, in the process of developing products, Ms. Luo Lih-Fen personally participates in research, development, and testing, to ensure that the products meet the needs of consumers.

Water Lily Cream is the flagship product of Luo Lih-Fen Group. The product is sold millions of bottles annually, and holds the Guinness World Record for having thousands of users simultaneously offline. Ms. Luo Lih-Fen herself is a super fan of it and her beautiful image has become the representative for Water Lily Cream. Feedback from loyal users is as follows: “It’s really amazing when applied. It bursts with moisture!” “When applied, it feels lightweight and has a refreshing and comfortable texture while providing moisturization.” Water Lily Cream, which combines moisturizing, hydrating, and soothing, is specially formulated with our proprietary ingredient – root (stem) extract of Mountain Hibiscus. Our research team has extracted precious active ingredients from the Mountain Hibiscus in Taiwan. After years of dedicated research, it has been registered as a new raw material and applied to cosmetics.

The double awards is a great encouragement to our group. In the future, we will definitely bear in mind this encouragement, and bring beauty and health to the world with more and better products.