Group Profile
Luo Lih-Fen Group has always been dedicated to bringing beauty to everyone. Since its establishment in 1986, when founder Ms. Luo Lih-Fen opened the first beauty salon in Taiwan, the Group has continuously strived to enhance professional expertise and accumulate the power to spread beauty. Ms. Luo Lih-Fen places great emphasis on the Greater China market. In 2002, she established the Groups production base in Xiamen, Fujian Province—Xiamen Juwenlee Cosmetics Co., Ltd. The company was later relocated to the Zhangzhou Taiwanese Investment Zone in 2006.
For 39 years, the Group has consistently pursued innovation in R&D, strengthened its product lines, expanded business channels, and advanced high-quality development. The group has successively introduced professional facial skincare brands for beauty salons, including "LUO LIH-FEN," "GLINGLUO," "SUNLILY," and "DRAISE," as well as the high-end precision care brand "MALLSKIN." In recent years, the Group has strategically expanded into the light medical aesthetics and lifestyle beauty chain sectors, launching the dual-beauty ("lifestyle beauty + medical aesthetics") direct and franchise chain brand "RUILIJIA." Additionally, the Group has invested in and acquired the new retail brand "EASYBIO," extending its reach into the CS daily cosmetics market. It has also partnered with female wellness brands "QIECOME" and "YINNI," entering the high-end niche market of age-defying.
We go beyond providing high-quality products by upholding the beauty culture instilled by our founder Ms. Luo Lih-Fen, along with the professional craftsmanship of beauty services and successful business philosophies. Through our systematic academy training and consulting programs, we offer customized course guidance for newcomers entering the beauty industry, beauty therapists seeking to enhance their professional skills, and managers looking to strengthen salon operations. As devoted ambassadors of beauty, we are growing into a comprehensive enterprise that integrates R&D, production, sales, and consultancy.
The Group demonstrates its commitment to inner beauty and kindness through concrete actions, actively participating in philanthropic initiatives to give back to society. For years, we have consistently supported charitable programs organized by institutions such as the Xiamen Women and Children Development Foundation, providing long-term assistance to single mothers and children deprived of education.
At Luo Lih-Fen Group, we dedicate our lives to perfecting one mission: "Believe in Professionalism, Devoted to Beauty." Moving forward, we will remain true to our original aspiration - to continually promote the culture of beauty and dedicate ourselves to bringing beauty to Chinese women worldwide. We shall forever be the guardian and enhancer of human beauty!
Juwenlee Company Profile
Juwenlee (Fujian) Cosmetics Co., Ltd., formerly known as Xiamen Juwenlee Cosmetics Co., Ltd., was established in Xiamen in 2002 and relocated to Zhangzhou Taiwanese Investment Zone in Fujian Province in 2006 to accommodate business expansion. As a wholly-owned subsidiary of Luo Lih-Fen Group under Luo Lih-Fen Holding Co., Ltd., the Company has obtained ISO 9001 Quality Management System, ISO 14001 Environmental Management System, ISO 45001 Occupational Health and Safety Management System, Integration of Informatization and Industrialization Management System, Information Security Management System, Energy Management System, and ISO 56005 Innovation and Intellectual Property Management Capability Assessment. The Company owns a portfolio of proprietary brands such as LUO LIH-FEN, GLINGLUO, SUNLILY, DRAISE, QIECOME, and Easybio, with over 400 registered trademarks related to these brands.
The Company emphasizes technological innovation, promoting industry-university-research collaboration while strengthening independent R&D. We have engaged industry experts and scholars to establish an Expert Advisory Committee that guides and drives technological innovation. In 2018, we partnered with China Research Institute of Daily Chemical Industry to establish the "Professional Cosmetic Efficacy Evaluation Joint Laboratory." Our testing laboratory at the Technology Center was built according to ISO/IEC 17025 standards and obtained CNAS certification in November 2019. In 2020, we formed an alliance with the TMRC of School of Pharmaceutical Sciences in Xiamen University. Combining Luo Lih-Fen's precision skincare expertise with the research achievements of the TMRC of School of Pharmaceutical Sciences in Xiamen University, we jointly created the
In recent years, the Company has been consecutively recognized with numerous prestigious honors, including: "National High-Tech Enterprise," "National Intellectual Property Advantage Enterprise," "Fujian Provincial High-Growth Industrial and Information Enterprise," "Fujian Provincial Specialized and Sophisticated SME (Specialization Category)," "Fujian Provincial Technology Giant Leader Enterprise," "Fujian Provincial Enterprise Technology Center," "Fujian Provincial High-Tech Enterprise," "Fujian Provincial Advanced Party-Building Unit among Private Enterprises," "Fujian Provincial May Day Labor Award," "Fujian Provincial Intellectual Property Advantage Enterprise," "Fujian Provincial Postdoctoral Innovation Practice Base," and "Fujian Provincial Contract-Honoring & Creditworthy Enterprise." Furthermore, through stable development and conscientious tax compliance, the company has been awarded the title of "Economic Construction Meritorious Enterprise" by the Taiwanese Investment Zone for multiple consecutive years.
Through the establishment of Luo Lih-Fen Holding Co., Ltd. overseas, the Company was successfully listed on the Taiwan Stock Exchange in 2018. That same year, we signed an endorsement agreement with celebrity Ms. Christy Chung. Moving forward, we will relentlessly strive to enhance our management quality, drive continuous innovation in operations and technology, and cultivate exceptional talent - all to strengthen our competitive edge, elevate brand value, and achieve sustainable business growth.
