Group Profile
Luo Lih-Fen Group has been always dedicated to bringing you beauty. Since Ms. Luo Lih-Fen founded the 1st beauty salon in Taiwan in 1986, we have been continuously improving our professional ability, accumulating the energy of conveying beauty. Ms. Luo Lih-Fen, the founder, attaches great importance to the Greater China Region market. Therefore, in 2002, she established Luo Lih-Fen Group’s production base in Xiamen, Fujian, China, namely, Xiamen Juwenlee Cosmetics Co., Ltd. and then relocated it to Zhangzhou Taiwanese Investment Zone in 2006.
We have been continuously cooperating with academic and scientific research units at home and abroad for more than 30 years. After launching GLINGLUO series, we successively launched SUNLILY and DRAISE series. By the establishment of a subsidiary in 2019, we launched QIECOME, a health care brand, and Easybio, a new retail brand. In 2021, we introduced MALLSKIN, a high-end precision care brand. In 2023, we integrated QIECOME and YIN-NI, a women’s wellness brand, focusing on high-end sexual and age-related anti-aging solutions; the twin beauty "Aesthetic Beauty+Medical Beauty" direct and franchised chain brand RUILIJIA simultaneously expanded across both sides of the Taiwan Strait; and the original online new retail brand EASYBIO expanded into the CS daily chemical line channel. We not only offer high-quality products but also inherit the beauty culture of the founder Ms. Luo Lih-Fen and the craftsmanship of the beauty service industry and the way of successful management. Meanwhile, we can provide the new generations who are willing to devote themselves to the beauty industry, beauticians who are eager to enhance their professional skills or managers who look forward to promoting their salons’ operation and management with appropriate course & consulting services together with systematic training and consulting services of our institute’s system. As a missionary of beauty, we are growing vigorously to be an enterprise integrating scientific research, production, sale, consultation, etc. in promoting our beauty business.
We also expressed respect for inner beauty and goodness with actions. We actively give back to the society through public welfare undertakings. Over years, we have been supporting charitable public welfare activities through Women’s Children Development Foundation of Xiamen and other institutions to help single mothers and out-of-school children.
Luo Lih-Fen Group will do one thing well in its life-"believe in professionalism and determine to be beautiful". In the future, we will never forget our original aspirations, continue to promote beautiful culture, and strive to bring beauty to Chinese women around the world. We will always work for the beauty of human beings.
Brief Introduction to Juwenlee (Fujian) Cosmetics Co., Ltd.
Juwenlee (Fujian) Cosmetics Co., Ltd., formerly known as Xiamen Juwenlee Cosmetics Co., Ltd., was established in Xiamen in 2002. Due to development needs, it was relocated to Zhangzhou Taiwanese Investment Zone in Fujian Province in 2006. It is a wholly-owned subsidiary of Luo Lih-Fen Group under Luo Lih-Fen Holding Co., Ltd. The company has got the certification of ISO9001 quality management system, ISO14001 environmental management system, ISO45001 occupational health and safety management system, intellectual property management system, information and industrialization integration management system, information security management system, and energy management system, etc.. At present, it has such brands as LUO LIH-FEN, GLINGLUO, SUNLILY, DRAISE, QIECOME and EASYBIO. More than 400 corresponding trademarks have been registered.
Besides, the company pays attention to scientific and technological innovation. On the basis of independent R & D and innovation, it promotes the combination of industry-university-research cooperation between schools and enterprises. It hires industry experts and scholars to sets up an expert advisory committee to guide and promote the company’s technological innovation and development. In 2018, it established the "Professional Cosmetic Efficacy Evaluation Joint Laboratory" with China Research Institute of Daily Chemical Industry. In 2020, it joined hands with the Transformation Medical Center of School of Pharmacy of Xiamen University to launch a "Joint Scientific Research Platform for Stem Cell•Microecology" based on Luo Lih-Fen Group’s accurate skin care ability and the research results of the Transformation Medical Center of School of Pharmacy of Xiamen University. In 2021, it cooperated with Huaqiao University to jointly study the technology of targeted delivery and intelligent release of cosmetics activity, providing a new development path for the company. Recently, the company one gold medal and three silver medals in the 48th International Exhibition of Inventions of Geneva with four R & D patents, and became the only local enterprise in China to win the award at the 26th IFSCC World Cosmetics Conference. In the same year, it won the "Top Ten Independent R & D Raw Material Award" and "IFSCC China Outstanding Paper Award" at the 2nd International Cosmetics Science and Technology Innovation Conference. It develops technology to enhance beauty, and continues to lead the industry as a standard model. In 2022, the member of the Standing Committee of the National Political Bureau and the chairman of the Fujian Provincial Committee of the Chinese People's Political Consultative Conference respectively inspected and investigated Luo Lih-Fen group. The star product Water Lily Cream became the Guinness World Record™ holder, and the company won the honor of "National Intellectual Property Advantage Enterprise". In 2023, the company’s Fujian Province Science and Technology Project - "Research and Industrial Application of Key Technologies for Extraction and Separation of High Viscosity Polysaccharides from Narcissus Bulbs", passed review and earned unanimous recognition from experts for its scientific research capabilities. The testing laboratory of the technology center was established in accordance with the ISO/IEC 17025 standard and got the national CNAS certification in November 2019. By 2023, it has nine major formula technologies, 22 invention patents, eight appearance patents and 28 utility model patents, and participated in the formulation of seven national or industrial standards and ten group standards.
In recent years, the company has developed steadily and paid taxes in good faith. It has been awarded the titles of "top taxpayer" and "hero of economic growth" in Taiwanese Investment Zone for many years. In addition, the company is also recognized as "Fujian Province Enterprise with Quality Growth of Industrial and Information Technology", "Fujian Province ‘Specialized, High-end and Innovation-driven’ Small and Medium Enterprises (Specialization), "Fujian Province Science and Technology Small Giant Leading Enterprise", "Fujian Province Enterprise Technology Center", "Fujian Province High-tech Enterprise", "National High-tech Enterprise", "Fujian Province May 1st Labor Award", "Fujian Province Intellectual Property Advantage Enterprise", "National Intellectual Property Advantage Enterprise", "Fujian Province Post-doctoral Innovation Practice Base", and "Fujian Province Contract-abiding and Credit-worthy Enterprise."
After the establishment of Luo Lih-Fen Holding Co., Ltd. overseas, the company listed on the Taiwan Stock Exchange Corporation in 2018, and signed an endorsement agreement with artist Ms. Christy Chung in the same year. The company will continue to work hard to continuously improve the quality of operation and management, promote management innovation, technological innovation and talent cultivation, and enhance its competitiveness, thereby improving brand value and realizing sustainable development.
