Brand China

CCTVPPZG

Guided by the Institute of Oriental Culture and Urban Development of the Development Research Center of the State Council, Brand China is a comprehensive video program on brand building with spreading the authoritative news in a timely and overall way, broadcast on the authoritative channels of China Central Television: CCTV-1, CCTV-7, CCTV-10 and CCTV-13, in the name of a special project on "A Collection of National Excellent Brands". It is dedicated to serve the development of Chinese brands, build the values of Chinese brands and promote the spirits of Chinese brands.

Granting a Certificate of Strategic Cooperation

Luo Lih-Fen Holding won the honor of the Key Recommended Brand in the program of Brand China

On June 8, 2021, the camera crew of the program of Brand China stationed in the strategic partner—Luo Lih-Fen Holding for in-depth interviews and on-site shooting. The program team has a deep understanding of Luo Lih-Fen Holding and that the company has been committed to building an excellent exemplary brand in the beauty industry with professionalism and service, shaping the brand values from all aspects, including production specifications, R&D innovation, talent cultivation, team building, product setting and others to influence more people in the beauty industry to work together to promote the healthy development of Chinese beauty industry and facilitate the transformation of beauty products into beauty brands in the past 36 years. On June 9, the two parties signed a strategic cooperation agreement to grant Luo Lih-Fen Holding the honor of a key recommended brand of the program of Brand China. Both parties share resources and jointly implement "the strategy of reinvigorating China by brands", and promote the brand building of Chinese domestic enterprises.

Luo Lih-Fen Holding won the honor of Construction Pioneer Brand of "Brand China Project" in the cosmetics industry!

In the in-depth investigation and interview, the program team carried out a strict examination on Luo Lih-Fen Holding's many aspects, including corporate innovation capabilities, after-sales service system, business site inspections, and credit and public opinion supervision, etc. Luo Lih-Fen Holding conforms to the requirements for the qualification of the Construction Pioneer Brand of "Brand China Project" in the cosmetics industry under the guidance of the Institute of Oriental Culture and Urban Development of the Development Research Center of the State Council and is hereby awarded this honor.

This certification is a recognition of the strength of Luo Lih-Fen Holding, empowering the brand through an authoritative certification, expanding the market awareness of the outstanding beauty brand- Luo Lih-Fen Holding through the media channels of the CCTV, facilitating the brand's vertical and horizontal strategic promotion tactics in the Chinese beauty industry, helping partners exploit the beauty industry market better with more competitive brand value and contributing to the development of the beauty industry.