2020 is a year full of competitions; the competitors a beauty industry is facing include not only the peers in the same industry but the market barriers caused by the breakout of COVID-19. To relieve the operation pressure of the business partners, LUO LIH-FEN Distributors Strategy Workshop was officially opened on Jan. 12, 2021.

The Workshop was held to summarize the business environment and operation strategies of beauty industry in 2020, convey the overall strategy plan of the Group and discuss with the distribution partners for a more precious and more effective development mode more suitable for the current epidemic situation.

Chinas macroeconomic situation in 2021

LUO LIH-FEN invited Dai Yiyi, a professor of economics and finance at Xiamen University and former vice president of the School of Management, to attend the workshop and deeply analyze the national macroeconomic situation in 2021 from the perspectives of institutional economics, demand-side analysis and supply-side analysis, thus presenting the domestic and international economic situation more figuratively this year and providing valuable basis for the development of new development strategies.

Professor Dai Yiyi Sharing the Rewarding Courses

Reviving with joint forces; advancing with company

In 2020, the road to the development of the beauty industry has encountered much unpredictability. Although the global economy is in recession, the growth rate of beauty care is still high, and the potential of the cosmetics market in China is still considerable. In the face of difficulties and opportunities, Great Undertakings Union, with a large number of partners in company, will develop towards a better future in 2021.

The past two years have witnessed a major turning point in the development of business industry. In the future, mergers and acquisitions of suppliers, distributors and stores will become an important means of cross-regional expansion. LUO LIH-FEN will build a diversified multi-level management system ranging from chain construction, brand building and technology provision to service specialization and digitalization, etc., to accelerate the integration of resources in the beauty business and enhance the ability of enterprises to fight against competition so that we will be ready to face the new challenges this year.

Rao Huanwen, the General Manager, sharing the wonderful courses

Reinforcing the team and putting light on service

In 2021, LUO LIH-FEN will insist on the operation concept of human orientation and returning to professionalism and the internal and external circulation development of constructing a strong team and putting light on service and will improve the team construction, better the service satisfaction degree and promote the strategy stickiness of 2021 to provide the competitive operation solutions for the terminals.

Chen Hong, a vice General Manager, sharing the rewarding courses

Deepening the perception to realize reform and innovation

With the more fierce challenges comes the more solid faith of the people in beauty business, who will establish the right perception to the career and the beauty business, clearly and dialectically compensate the relation between opportunity and challenges and improve the strategy stickiness.

The epidemic situation in 2021 is still a major test. Even under difficult circumstances, we should keep a calm, solid and steady pace, build a service-oriented marketing and digital marketing system with the long-term operation plan and seven-data operation mode and build a deeper link with consumers to promote the performance in the first quarter of this year.

Chu Xiaoli, a vice general manager, sharing the rewarding courses

The voice of brand going deep

The key stone of development of LUO LIH-FEN in 2021 is brand construction. Xiaozhan, the brand director of Glingluo, Chu Xiaoli, the brand vice general manager of SUNLILY, Wang Jingyu, the brand manager of Draise, and Qi Zhaoxiang, vice general manager of brand of Choicom, issued the brand promotion plan 2021 where brand-new skin care experience is brought to customers with accurate brand promotion scheme and the users will be connected profoundly and touched effectively to bring double explosion of reputation and sales volume to the brand.

In addition, LUO LIH-FEN will increase the budge for media to empower brand marketing, protruding the new advantages of the brand value and make LUO LIH-FEN a consumer’s favorite brand.

Qi Zhaoxiang, a vice general manager, sharing the wonderful courses

Chu Xiaoli, a vice general manager, sharing the wonderful courses

Xiao Zhan, a director, sharing the wonderful courses

Wang Jingyu, a manager, sharing the wonderful courses

In the new economy structure where chances coexist with challenges, Great Undertakings Union needs to deepen the cooperation and work together for solutions.

Because of the dreams in heart, we can advance steadily. Because of the joint force, we can make progress constantly. Despite the rise and fall of the tide of time, every day in the future will be a new beginning worth expectation as long as all the partners of Great Undertakings Union work together on an upward journey.