With the growingly mature internet thinking mode and technology, big data has created the shortest distance between us and the consumers. After the first half when marketing concept and channel enjoy all priorities, the second half returns to the essence of business: we need good products more than ever and we need craftsmanship more than ever.

Beauty industry is pervaded with chances; the opportunities and hardness coexist in the wild growth. When the online competition is getting growingly fiercer, what every traditional beauty salon needs to think about is how to break through the difficulties, return to the origin, create the core competiveness in the elimination and finally settle down.

It can be inferred that when the dividend of online flow fades and the unique offline service experience provided offline is the only way to build up the edge. As the beauty industry enters the second half, the new marketing style is to return to quality-oriented, providing professional, high-quality technology and services to enhance the terminal competitiveness.

 In the era of big data Internet, how will China’s beauty industry entities gradually break through the encirclement?

LUO LIH-FEN Holding tried its best to once again throw out new ideas to help the Beauty industry achieve “acceleration” with the Beauty Industry Leaders Summit 2020.

(Chen Hong, the vice general manager, sharing rewarding courses)

Returning to craftsmanship

New situation makes new young people of beauty industry

The evening of July 3 witnessed the activity of New Young People of Beauty Industry: The Craftsmen on the Fingertips of the Summit for the first time and further promote and popularize the core activities of the Groups brand in the second half of the year, aiming at upgrading the skills of craftsmen, standardizing the upgrading of service links, improving customer satisfaction and helping stores to enhance their core competitiveness. It also maximizes the value of craftsmen by actions, and paints a bright future for all the practitioners in beauty industry: every craftsman deserves to be respected.

At the event site, craftsmen and guests also showed a new wave of skin care experiences in LUO LIH-FEN-“Youth can shine” real-time interaction of skin care and the “unique skills” on fingertips showed the minimal and efficient skin care system in LUO LIH-FEN. With time is maintained the skills and with soul is preserved the craft, practitioners of beauty industry showed themselves on the stage to bring visible service quality with dedication, concentration and professionalism and redefine the title of “beautician” with each confident "work".

The president once said: “Love and art is the same thing. It is the process where you meet yourself. I hope that every beautician is equipped with some skill and can achieve themselves and live a satisfying life; and I hope they can also benefit all women who love beauty and make contributions to society; every beautician deserves recognition and respect with sufficient confidence and reasons.”

Powered with professionalism

Upgrading from a server to a craftsman

This is an age caring about the comprehensive capability and an age witnessing the brightness of craftsman.

The essence of beauty industry is service experience, and “people” is the core driving force for the development of beauty industry. Professional training increases high-quality supply. Only by reserving skilled craftsmen at the back end can we truly attract users and drive terminal performance.

The craftsmanship will be everlasting with the time.

For more than 30 years, as a missionary of “beauty”, on the journey of promoting beauty business, LUO LIH-FEN has insisted on high quality, craftsmanship and consumer experience as the target. In addition, the Group supports every young person who devote himself or herself to the beauty industry and provides systematic training and consultation at the college level for all the practitioners of beauty industry, including craftsmen and operators, so that craftsmen can continue to learn in the process of working and lay solid basis for their professional skills and star-rated services.

Staying true to the mission and devoted to building the height

For LUO LIH-FEN, within a market environment stricken by disasters, she could always create the new trump cards and solidify the competitiveness. In addition, she could insist on the initial intention of “believing in professionalism and determining on beauty”. She hopes to not only to realize service standardization based on the improvement of talent skills and products and help the terminals break through performance bottlenecks but also involve every craftsman to become the key energy to drive the development of beauty industry.

Focus, professionalism, skill, perfection and persistence

Are the labels on “craftsmen”

Every practitioner in beauty industry should be

Must be

Always is working this way

Day after day

Year after year

Persistently and happily.