Based on the report of iMedia, the there were 501 million online live show users in China in 2019 and the number reached 526 million in 2020. It can be said that this year’s flow belongs to live show.

The new economic development engine of mass live show injects new energy into the beauty industry consumption market and makes new contribution for promoting consumption revival and potential releasing. LUO LIH-FEN also reacts quickly to the tide of live show.

On October 15, LUO LIH-FEN tested waters of live show with “Activating Millions of Hearts, Beauty industry Summit 2020” to create an activity of “beauty queen live show” to conquer a share of this market and test waters. Over 1000 store ladies went online for live show simultaneously to challenge the limit, power the terminal stores and solve the problem of business increase.

1

Building the super personal IP

Attracting flow with image to power the terminal

The new type consumption economy needs the new rules of games. Before the commencement of “beauty queen live show”, LUO LIH-FEN brought the courses of Super Personal Image IP Creation.

From live broadcast skills to live broadcast practice, it helps all landladies to create personal IP, and skillfully links products and brand endorsements throughout the whole process. Holding Image assets, continuous realization.

(Sharing rewarding course of Super Personal Image IP Creation)

2

“Lady Army” riding the wind

Spokeswomen interpreting the power of models

As the earliest entrant in the field of live show of beauty industry, LUO LIH-FEN has brought live broadcast to a new height. Essence tutorial + terminal live broadcast, the stunning appearance of LUO LIH-FEN image spokesperson Christy Chung in the evening made a hot night of the live show. As a spokesperson, Christy Chung generously shared how modern women cultivate beauty and release strength of “SHE”. The energetic and healthy state ignites the enthusiasm of all people on the scene.

At the same time, Christy Chung interacted with Ms. LUO LIH-FEN, the chairman, and the two "best heroines" exchanged the importance of their personal image to their career and family, setting off one climax after another!

From the essence course, to the spokesperson's help, to more than 1,000 proprietors of terminal stores broadcasting "debut of the whole group" at the same time, to the final "Top Ten Popular Hosts", it can be said that every link is worthy of praise, full of "strange" meaning.

3

Hot products warmly welcomed in the live show

The exciting interaction burning the live show

“Every individual is an IP, no matter how small it is.” Image is the biggest asset for an individual IP and the products attracting “flow” are the biggest IP of a company.

That evening, three brands of LUO LIH-FEN brought four hot products into a 1000-person live show room and the ladies told stories of brands and presented the onsite experiment and performance data to share with the users. Every product is of high reputation to activate the market and is the craftsmanship product made with the profound study into face care of LUO LIH-FEN. The live show lasted for one hour and the exciting person number in each live show room mirrored the regained confidence of beauty industry. It’s a proof of LUO LIH-FEN’s strategy of “insisting the origin with a novel stroke.”

Facing the ever-changing market, LUO LIH-FEN demonstrated the brand's long-term vision and quick response. A live broadcast made all the people present feel the mode innovation of "live online, benefit offline" and the changes and benefits it brought to the channel.

Focusing on facial care is a seemingly simple thing, but LUO LIH-FEN has been doing it for 35 years and will always stick to it. This is an almost stubborn insistence and a cultural inheritance. What is even more valuable is that LUO LIH-FEN constantly innovates tactics on the basis of inheritance and has enough confidence to embrace change, senses the pulse of the current market and wins every battle.

2020, burning millions of heart and creating an expectable future.