LUO LIH-FEN's investment fair is not only an open class for the communication of ideas, but also a beauty industry seminar that motivates business creativity with brain storm. From November 12th to 13th, 2017, the Group's senior executives joined hands with senior consultants of the beauty industry to discuss with thousands of honored guests on how to create new business opportunities with new thinking amid the fierce market competition and achieve great success in beauty industry.

Stay True to the Original Self and Realize Dreams Together

LUO LIH-FEN has never forgotten the vows of becoming more of who you already are. 32 years later, we have once again gathered together in Xiamen, the home of LUO LIH-FEN that you never forget.  I want to express my great thanks to your accompany. I am here to pay a tribute to every partner on the journey of dreams for our burning blood and infinite sincerity.

- President Luo Lihfen

Strive Ahead with Craftsman Spirit Rooted in the Heart

Strive Ahead with Craftsman Spirit Rooted in the Heart

In the past 32 years, LUO LIH-FEN has always adhered to the spirit of concentration and constantly injected craftsman spirit into the Group. From the standardized 100,000-class GMP factory built in 2007 to the comprehensive intellectual development of today's scientific research center, it brings advanced beauty technology experience to the industry and customers, and casts the American-made international brand, which is the Luo Lih-Fen  Group. change the craftsmanship.

Delve into the Beauty Career and Comprehensively Promote the Operational Reform

The beauty industry cannot attract or retain customers, which exposes the barbaric growth of the beauty industry and excessive pursuit of profit maximization for more than 30 years. The above problems not only overdraft the vitality of enterprises , but also lead to malaise of China’ beauty industry. Changing business thinking is imminent. The best way to reverse the situation is to delve into the beauty career with user-centered spirit, systematically formulate the annual business strategies of beauty salons, and create a new retail formats with the concept of ＂experience first, public praise first and service first＂.

Hone the Skills and Shoulder the Mission of Beauty Industry Professionals

What is the mission of professions in beauty industry? It is the communication of the culture of beauty, the creating of value identity and the possession of spiritual and material wealth, all of which cannot be separated from honing of personal skills. LUO LIH-FEN Group influences the future generation with the persistence of one generation, integrates the professional ingenuity into the depths of the soul, shoulders the mission of every industry professional and work together and strives for progress toward the common goal.

Call for the Future And Set Sail for New Journey 

In the past, the cosmetics industry was a stage for western countries. Nevertheless, nowadays, we shoulder our mission with Chinese strength, practice our promises with Chinese actions and infect the world with Chinese sentiments, which enable China’s beauty industry to show up in the center of the international arena as a leader .

If the last three decades is the time in which we stayed true to the original dreams and strived ahead, there are reasons to believe that the next three decades will be a magnificent chapter of LUO LIH-FEN's dream and journey in the new era.