On November 2, the [2019 LUO LIH-FEN Great Undertakings Union Strategy Plan Meeting] co-sponsored by LUO LIH-FEN Holding Co., Ltd. (hereinafter referred to as LUO LIH-FEN, stock code: 6666) and the Chinese Medicine Information Society was held in Xiamen International Xianglu Hotel. A number of special guests, including Liu Zhiming, a master of Chinese medicine, Hu Yiming, Secretary-General of China Information Society of Traditional Chinese Medicine, and Director Liu Hui of China Quality Inspection Association, attended the meeting. The meeting gathered LUO LIH-FEN high-quality distributors, cooperative stores and dozens of mainstream domestic news media from all over the country. More than 1,500 people have witnessed the infinite possibilities of the development of the beauty industry and foresee 2020.

Authoritative unity, inspire the future

For a long time, LUO LIH-FEN has always believed in the power of profession, trend and strategy, and standardized the operation and management of the enterprise with high standards. We are strict with ourselves, strive for perfection, constantly innovate and make breakthroughs, and always put professional quality in the first place; and we lead the industry to subvert the conventions and promote the positive development of the industry with the spirit of the leading role of the times. It is precisely this unchanging enthusiasm that has enabled LUO LIH-FEN to gain more and more authoritative support and recognition: In 2018, it obtained the provincial high-tech certification. In the same year, it formally established the [Professional Line Cosmetic Efficacy Evaluation Joint Laboratory] with the China Daily Chemical Industry Research Institute, and its strength leads the quality model.

At the conference site in November 2019, LUO LIH-FEN won three more gold-rich awards:

①①The only beauty industry, strategic cooperation Liu Zhiming, a master of traditional Chinese medicine who is known as "the first famous master of traditional Chinese medicine in the capital and the first batch of national old traditional Chinese medicine experts to inherit academic experience instructor", on behalf of the Chinese Society of Chinese Medicine Information, awarded LUO LIH-FEN Holdings as the governing unit of the Chinese Society of Chinese Medicine Information, and delivered a speech: "We hope to join hands with more companies with long-term strategic perspectives like LUO LIH-FEN Holdings to develop together to promote the cause of Chinese medicine, improve the academic level of basic Chinese medicine, and guide the service capabilities of primary Chinese medicine."

Liu Zhiming, Master of Traditional Chinese Medicine, (third from left) & LUO LIH FEN ,Chairman (first from right)

②The only health care, authoritative certification

Secretary-General Hu Yiming of the Chinese Information Society of Traditional Chinese Medicine also spoke highly of the new development of QIECOME under LUO LIH-FENs health care brand in Chinese medical physiotherapy and the strategic perspective of protecting the health of hundreds of millions of women in China; He also represented the Chinese Medicine Hospital Management Branch of the Chinese Medicine Information Society to issue a certification plaque to QIECOME for the "Special Diagnosis and Treatment Technology of Chinese Medicine Sub-health Conditioning".

Master of Traditional Chinese Medicine (first from left) & Hu Yiming, Secretary-General of China Information Society of Traditional Chinese Medicine (middle) & LUO LIH FEN, Chairman (first from right)

③Quality first, leading model

Liu Hui, Director of Member Work Department of China Association for Quality Inspection, also attended this grand meeting and awarded the honorary plaque for the three face care brands under LUO LIH-FEN, namely glingluo, Sanlily, and Draise; Moreover, the company won the "National Quality Leading Enterprise in the Cosmetics Industry", "National Excellent Enterprise in Quality Credit", "National Advanced Enterprise in Quality Inspection", "National Advanced Enterprise in Quality and Integrity" in September. This quality certification and significant strategic cooperation will help companies optimize product structure and positively influence the health concepts of Chinese women, and promote the healthy development of the entire beauty industry.

Liu Hui, Director of Member Work Department of China Association for Quality Inspection (third from left) & LUO LIH FEN, Chairman (first from right)

Keep the mission in mind and never forget the original intention.

Traditional Chinese medicine is a treasure of the Chinese nation, and it contains thousands of years of health preservation concepts and practical experience. Under the premise that the country will vigorously promote the development of Chinese medicine, LUO LIH-FEN has always been adhering to the awe of beauty, insisting on quality first, and devoted to research and innovation. After the three major face care brands, glingluo, Sanlily, and Draise entered the market, the health-care brand QIECOME was launched. With the brand mission of actively influencing the health of Chinese women, we join hands with the Chinese Medicine Information Society to seize unprecedented power and opportunities, inherit the essence, maintain integrity and innovation, and face the future together with industry peers. We will provide high-quality products and services for the majority of LUO LIH-FEN consumers, and make efforts to promote the traditional Chinese medicine culture and promote the development of Chinese medicine.

Dream without boundaries, foresee the future

“It can be said that LUO LIH-FEN has grown up together with the Chinese beauty industry.Over the past 30 years, we have experienced many ups and downs. We have never stopped struggling and never bowed to any difficulties. Even if there is only one questioning voice, we must respond with professional products, professional services, and a professional attitude. This is a responsibility to all partners who support and recognize LUO LIH-FEN, and it is also a strong desire for the industry to receive attention and develop positively. After going public in 2018, we still create a value platform for our partners with a humble attitude of starting from zero, improve quality consumption for consumers, and create happiness for employees. We actively respond to the call of the country, give back to the society, and release the value and positive role of the companys existence. We will continue to move forward, live up to expectations, and create a better future.”

—— Chairman LUO LIH FEN