On July 23rd, 2018, the Beauty Force π LUO LIH-FEN Investment Fair was held in Qingdao Mangrove Resort World Hotel. It is because LUO LIH-FEN has never set limits for herself and has been exploring new ideas for the development of the beauty industry that the Group has made brilliant achievements in beauty industry since its foundation for the past 33 years. It does not follow the beaten track and never stick in the mud. That is the origin of the theme "Beauty Power π"—beauty's energy is everlasting , and your beauty fly its own colors!

Product upgrading creates a authentic experience for users

"In the industrial era, companies should focus on products while in the user era, brands lay more emphasis on interaction. But it does not mean that products have no value. On the contrary, as a value transmitter, products experience is as important as ever." the general manager Rao Huanwen said at the second session of 2018 LUO LIH-FEN Annual Wealth Summit. Take the bestseller Hibiscus Cream as an example, as the produce technology has developed over 33 years, this product is highly recognized by users. However, customers' recognition is only the foundation, and a brand must constantly create surprises for its users. Therefore, LUO LIH-FEN Group constantly upgrades its products, improves the technological content and functions of products, surpasses the expectations of users, which need continual efforts and LUO LIH-FEN Group never slacks off.

Service upgrading --creates user engagement

        To grasp the need of the users, it is necessary to interact with the customers in marketing so that the users can see the products themselves, then feel them and finally use them. The upgraded version of MINMIS pays attention to the atmosphere creation. It starts with the safety and efficacy of the product that customers most concern about and restores the purity of the products through laboratory certification so as to win customers' trust. And then the product takes root in users' mind through the feeling and first-hand experience on the site, which enables users feel emotional warmth of the brand in the process of pursuing beauty.

Scenario upgrading makes a contribution to user comfort.

Who is the mainstream customer group for beauty salons? The dominating customers are not the post-60s or the post-70s, but the post-80s, the post-90s and the post-00s who are the so-called digital natives. They prefer independent shopping to lesson time after entering into the stores, which is also an important reason for the rise of the shopping platform. Of course, what's more important is that the beauty salons are short of customers while WeChat owns more than 900 million users. LUO LIH-FEN's Applet will cover the shortage and achieve precision marketing on the basis of the big data. User-centered strategy and service upgrading are conductive to the development of the brand and turn the fan base into profits.

Brand upgrading creates user superiority

Internet companies pay more attention to users, which not only shows in the difference between users and consumers, but also in their gratitude and feedback for their users. Just like the saying goes: What comes from the people should be used for the people. There is no sales performance without users. At the meeting, LUO LIH-FEN Group's sub-brand GLINGLUO, SUNLILY and DRAISE respectively launched the "Membership Recruitment Plan" which creates a sense of superiority for their members by offering a range of a benefits so as to gain users' high sense of belonging through sincere gratitude and continuous feedback.