As the youngest brand of LUO LIH-FEN Group, DRAISE has shown amazing performance in just three years with a pure attitude and professional dedication. On April 1st, after the grand meeting of the two brands, in order to achieve the target of "100 million investment", DRAISE caught up with them and ran the 2018 National Investment Fair.

Concentration --the Quality of Success

Taking a look at China's beauty industry, few companies take root in the professional field and specialized in it. Doing one thing to the best in a lifetime is a highly focused attitude, which is also the necessary attribute to become a success. Every successful person has a unique character and a clear belief. For every member of LUO LIH-FEN, "Beautiful world because of you" is our belief to pursue the ultimate beauty. 

Focus on Professionalism and Set Sail for Beauty and Force

China's beauty industry is undergoing a period of opportunities intertwined with uncertainties. With the development of the times and economy, consumers' demands for beauty have been also changed. If a beauty salon wants to survive in a fiercely competitive environment, it must tear down its own limits and then go further in market competition.

If beauty salons want to change themselves, it is necessary for them to promote professional customer management, accurately analyze the demands of customers, select proper products that fit the customers so as to enhance the professional level, obtain customer satisfaction, establish customer emotional relationship and improve the brand value.

The operation of beauty salons seems complicated, but actually it is not the case. It will be no sweat at all if one could grab the operation troika--adjusting product items, finding customers, and strengthening the team. The Group adopts the Octopus Strategy (the diversified business expansion strategy) to increase the number of the LUO LIH-FEN counters and implement the strategy of online and offline combination so as to increase the customer flow of terminal stores and then adjust the beauty salons' consumer structure in a naturalized situational consumption mode.

DRAISE is a brand born with a silver spoon and hatched in the 30-year development of LUO LIH-FEN Group. It is because it stands on the shoulders of the giant in the first place that the newest brand took only three years to create amazing success! In the future, DRAISE will continue to intensively specialize in professional competence and endeavor to promote the development of beauty business with ingenuity!