2020, the year of dividing line. Under the influence of economic cycle, 5g rising-up, new business innovation, Black Swan events and other factors, everything is changing rapidly. New Trends, new opportunities, new challenges emerge one after another. How can enterprises grasp the industry trend and realize innovative growth? This should be the biggest concern of the whole industry.

On 15th Oct 2020, “REVIVE” Beauty Industry Leaders Summit was held at Dragon Dream Diamond Hotel in Huzhou of Zhejiang Province. This summit gathered the elites from worlds top consulting and management industries, the doctors of higher education colleges, over 1200 excellent LUO LIH-FEN franchisees, the agents, and the management of organizers to discuss the marketing transformation and growth innovation of the development of the beauty industry. The summit will fill in more intellectual thoughts and innovative vitality into the industry.

 

“Reviving hearts, Staying together”, Chairman Ms. LUO LIH-FEN, across the Taiwan Strait, is equally concerned about all the partners from LUO LIH-FEN’s system. Due to epidemic situation she could not come to the scene, but she sent messages via video for the summit.

“The size of China’s consumption market is an upward curve, I hope all my family members will use new and 100% innovative thinking to implement and achieve the best performance.”

——Chairman LUO LIH FEN

 

Expertise creating value

For a long time, LUO LIH-FEN has always believed that professional ability is to create high value. She is running the enterprises with high standards, strict self-discipline, excellent quality, setting up a safe and efficient benchmark. Due to this enthusiastic and unchanged intention, LUO LIH-FEN has obtained more and more authoritative support and recognitions.

In 2020, LUO LIH-FEN joined hands with the Translational Medicine Center of the Xiamen University Pharmaceutical College to create “Stem Cell• Micro-ecology Joint Research Platform” by combining the LIN-FEN’s precise skin-care ability and the research results of the Translational Medicine Center of Xiamen University Pharmaceutical College. The signing ceremony of the project contract was held at the conference site, aiming to promote the upgraded service of the “Personal Customization” through making full use of the advantages of both sides and to initiate a new development of LUO LIH-FEN in precise skin-care field.

 

 

02 Insight into future growth paths

The brief pause epidemic situation does not cool off the enthusiasm of the people in the beauty industry. Especially the traditional stores, which rely on offline operations, need to grow more urgently. It is particularly important to have insight into market trends and to find the direction that leads to the growth path. Cao Hu, Chief executor of China region and global partner of Kotler Marketing Group, made the speech themed as “The growth of beauty industry in the digital age: A customer-centric growth strategy”. In the speech, he analyzed the industry trend, counter-trend growth cases, and the driving factors of stable growth in the strategy of sound circle between the products to services and to the users, which will strengthen the foundation construction for further and more development possibility, and has provided a “Survival Guide ”for enterprise eagerly seeking for growth.

“We must build two pillars if we are to achieve growth. The first is to build a growth moat; the second is to find a growth lever. An enterprise must construct a growth moat, without which it cannot do business. The moat is stolen or imitated by others, and only its own hard-working and time accumulation. Regarding the growth lever, the customers, products, channels, the essential of the marketing technology is to get insight into the hearts of people, enhance the life-long value of customers, and provide customers with a complete set of product solutions. We need to find customers in the right channels, and finally integrate resources, to find the offline growth of “100 billion scale” for business and survival.””

Cao Hu, Chief executor of China region and global partner of Kotler Marketing Group

03 Building a solid foundation and then changing

 

The uncertainties and challenges of economic development have further stimulated the greater vitality of the commercial society. In this changing situation, LUO LIH-FEN, as the "Senior Enterprise" of 35 years in the beauty industry , also shows a strong motivation for innovation. In the process of keeping its initial intention and seeking for self-development, it keeps adapting to the market changes through insight force x operation force x endurance force, to strengthen the foundation, to deal with breakthrough innovation and to promote the new marketing growth momentum

 

“The new consumption brands almost only take three or four years or even less to complete the whole path of the traditional brands which normally take 5 to 10 years. They break the linear growth pattern and draw a beautiful exponential growth curve. Many traditional stores have been squeezed out of living space. They cannot adapt and blindly follow the private-domain flow, selling by videos or digital marketing while neglecting the consolidation of the foundation, and they failed at both ends. Essentially, these marketing concepts are still running the "customer-product-store" framework, but each element is constantly iterating and different elements arrange in the new pattern to drive the upgrading and expansion of the efficiency of the retailing industry. Traditional enterprises should know what they are doing originally, find out the direction, to control, to apply and to integrate these new marketing concepts, to lay a good foundation for growth, to realize the possibility of improving performance.

Rao Huanwen, the vice president of LUO LIH-FEN Holdings Co., Ltd.

 

03 Keeping original intentions and walking on your road well

Adherence is important for both business and individual persons. Do not lost self in the rapid development of the road just because of a moment of confusion. Keeping the original intentions and endless enthusiasm can lead us to a further road. Thats one of the reasons why LUO LIH-FEN has become one of the few 30-year-old senior enterprises in the industry.

 

What is the road? The road is the rule and regulation.

The story of the road is full of life experience

Heart is wandering when there is no road,

Heart is lost when there are too many roads.

Walk well on the road, whichever you choose.

With thorns and flowers, in the sunshine and rain

When we step out and start running

All the sights along the way will be a reward for reaching the finish line,

Our original intension is not changed,

Our passion is not leaving.

We experience and fell it.

We are inspired and encourage to think and change

We are waiting with our warm hearts.

We want to make fires in the dampness.

The past regrets will add up to a vast expectation!

 

Building our dreams, Staying Together！

Reviving our hearts, warm still!