On March 28th, 2017, "Supreme Youth, Lily’s Force" 2018 LUO LIH-FEN Group’s brand SUNLILY national investment fair came to a successful conclusion in Hengdian. At the fair, SUNLILY gave a perfect demonstration to the its brand spirit "Supreme Youth, Lily’s Force" with a new brand image, solid professional foundation and an efficient young team and upgraded the market plan in accordance with the Group's theme "Beauty Powerπ" so as to continually explore the unlimited beauty industry and give birth to a more glorious achievement!

At the time that market volatility is increasing, the simple “community of interests” between the brand and the terminal sales is likely to affect the operation of the terminal stores. Only by constructing an integral whole with a common destiny between the brand and the terminal stores can the brand value be emphasized and the terminal operation risk be reduced. Only when the two sides turn the simple interest relationship into all-round cooperation in standardized management, personnel training, marketing planning, etc. can the market gap be opened and the value be created.

How can beauty salons achieve precision marketing? The key is to accurately grasp customers’ thinking. For beauty salons, aging customers will be replaced by the new middle class who are the mainstream consumer groups in the future and will pay more attention to the details, quality, taste, creativity and personality of a brand. LUO LIH-FEN counters and the SUNLILY brand image upgrading strategy launched by LUO LIH-FEN Group are the implementation of the strategy targeted for young customer group and brand upgrading based on the needs of users!

Realizing the specialization of the terminal stores affects the final operation results of beauty salons. To this end, SUNLILY joined Lotus Love International Group to launch the double-hundred program (a program aims to help one million beauticians to achieve one million in sales). By improving the self-sales ability of the beauticians, the Group will impress customers with professional services and create an elite team with a million production capacity. At the same time as the store generates revenue, the beauticians realize a million-performance dream, thus avoiding the business pressure and waste of resources brought about by the outflow of talents in beauty salons.

The end of the two-day meeting does not mean the end of this event. For SUNLILY, the real dream is just beginning to set sail. In the past ten years, SUNLILY has been pursuing the dream of arousing the shiny beauty of female and inheriting LUO LIH-FEN’s dream of realizing ultimate beauty. In the next ten years, with perseverance to surmount difficulties and unswerving determination to maintain the professionalism, SUNLILY will forge ahead tirelessly for eternal beauty of all beauty lovers.