On March 26th, 2018, the Beauty Power π• 2018 LUO LIH-FEN Investment Fair was held in Hengdian, which is known as the "Oriental Hollywood". Under the theme of "Beauty Power π", GLINGLUO shared the strategic plan of the Group and the brand with the elites of beauty industry across the country in accordance with market changes and terminal needs. Under the guidance of the advanced development thinking, GLINGLUO will cover the terminal market and forge the future together with the standouts of the sector.

The biggest competitor of the company is not the industry peers, but the company itself-- whether the company can keep up with the pace of the times in social changes. The reason why LUO LIH-FEN can become a brand that can equate with the top-end professional brand of beauty industry is because that the brand can conform to the trend of the times and keep a closer eyes on market changes and needs. As for specialty, LUO LIH-FEN, a brand stays true to its original intention, keeps moving forward in its unlimited growth and begins with the end in mind so as to urges itself to move ahead with the professional craftsman spirit and gradually precipitation for China's beauty industry occupies a place in the backbone.
        In addition to the need for a helmsman, the beauty business also needs a group of excellent performers who believe in LUO LIH-FEN spirit "Invariably have faith in professionalism and firm determination in beauty" and spur on the self-upgrading. As the communicators of LUO LIH-FEN's enterprise culture, they are convinced of the power of "belief". As the great members the LUO LIH-FEN Group are most proud of, they are in possession of precious virtues owned by every member of the brand GLINGLUO—morality, faith, professionalism and strength. They stick to their posts with an invariable initial heart and resolve to eliminate all difficulties and progress to another stage of their life. All those outstanding personnel devote themselves to the beauty industry with adherence to their original dreams and create the bright future!

The market is changing with each passing day, and the life habits of the consumer groups are also constantly changing. Accordingly, the strategic direction of a company cannot stay the same and the policymakers should not stick in the mud. Enterprises should be brave in innovation and dare to break through in accordance with changes in the market and comprehensively regulate the development strategy of the company in line with the needs of the market.

In 2018, on the basis of market changes and demands, the LUO LIH-FEN Group formulated marketing plans in line with the interests of partners, increased investment in media advertising, customized the LUO LIH-FEN counters, increase the number of stores according to the Octopus Strategy (the diversified business expansion strategy) , and closely integrated online and offline development, maximized the effectiveness of advertising so as to create a natural transaction environment in terminal sales, achieve the transformation of online customer resources into terminal customer group and finally realize the goal of adjusting the structure of the terminal consumer group.

In the market with increasing instability, in contrast to other companies' gimcrack marketing skills, concentration and professionalism have always been the core brand value of LUO LIH-FEN Group that help the company to hold the high ground. The reason why LUO LIH-FEN changed from a simple name to a symbol of culture and spiritual realm stems from her invariable dream of pursuing beauty that stood the test of the time. From 1986 to 2018, it never changes during 33 years. LUO LIU-FEN Group keeps on moving ahead and constantly exploring the bright future of beauty business with the craftsman spirit and the innovative attitude. LUO LIH-FEN Group is going ahead and never stops!